Renea Boles: Crafting Confidence and Comfort Through Handmade Hairwear

Kami Redd
Apr 17
3 min read

From Quiet Start to Nationwide Buzz

Renea Boles didn’t set out to start a business—she just wanted to share what she’d made. A few photos of handmade headwraps and soft fabric caps sewn with intention and style. But when a friend posted her work in a Facebook group, everything changed. “It took off from there,” Renea recalls. “That day, I made 12 sales. I was shocked.”

What began as a post became a purpose. Renea founded Rosemary Renea not just as a product line but as a reflection of her own needs and those of the women around her—busy, practical, expressive, and in need of hairwear that worked. Today, her wraps, hats, and clips combine beauty and utility, offering everyday women the chance to feel good while protecting their time and peace.

Purpose Rooted in Family and Function

As a mother of four and full-time caregiver for her daughter with special needs, Renea lives in constant motion. Her business was born in the margins of that life. “I started making them for myself,” she says. “I needed something quick, comfortable, and stylish.”

Her products meet that exact need for her customers. Whether they’re managing natural hairstyles, dealing with hair loss, running errands, or trying to reclaim a sense of ease, her accessories offer function without sacrificing self-expression. “It’s not just fashion,” Renea explains. “It’s a way of taking care of yourself.”

From Passion Project to Intentional Enterprise

Renea didn’t have a business plan when she began. She had skills, curiosity, and the willingness to learn. With no formal design training, she taught herself how to cut, sew, and shape each piece to fit comfortably and last. As orders grew, she became a student of her audience. “I paid attention to what people liked, what they reordered, and what they asked for,” she says.

Rather than push for rapid expansion, Renea focuses on sustainability. She takes custom orders, maintains limited inventory, and builds her business around her life—not the other way around. “I love what I do, but my family always comes first,” she says.

Style, Strength, and Intention

Rosemary Renea products stand out because they solve problems. Customers facing hair loss after surgery or childbirth turn to her for comfort and coverage. Naturalistas trying to preserve styles overnight find security in her wraps. Even busy moms looking for a five-minute solution for the school run discover relief and joy in her creations.

Her fabrics are carefully selected, her designs built with coverage and comfort in mind. “Everything I make is wearable,” she says. “Not just cute in pictures, but real for everyday life.”

Balancing Business and Caregiving

Juggling roles is nothing new to Renea. But she’s learned not to compare her pace with anyone else’s. “Some days I sew for hours. Some days I don’t touch the machine,” she says. “And I’m learning to be okay with that.”

She credits her faith and flexibility as key to her business survival. She works during her daughter’s nap times, in the evenings, and on weekends—whenever the rhythm allows. She also prioritizes rest, knowing burnout would risk the thing she values most: being present.

“I’m not chasing viral. I’m building something real,” she says.

Encouragement for Late Bloomers

Renea’s story is especially inspiring for women launching brands later in life. She reminds others that you don’t need youth, wealth, or connections to start—you just need commitment. “Start with what you have. Tell people what you do. And trust that your work will find the people who need it.”

She also emphasizes community over competition. “There’s room for all of us,” she says. “The people assigned to your work will come.”

Looking Ahead: Slow Growth, Strong Roots

In the future, Renea hopes to scale at a pace that keeps her joy intact. She dreams of opening a small studio space and hiring other moms who need flexible work. She’s also considering offering sewing classes, especially for youth who want creative, practical skills.

“I don’t want to grow so fast that I forget why I started,” she says. “Every piece I make has a little bit of me in it. That’s what I want to keep.”

A Legacy of Ease and Empowerment

Through Rosemary Renea, Renea Boles is reminding women that beauty isn’t about effort—it’s about intention. Her pieces aren’t just hairwear. They’re confidence boosters. Time-savers. Moments of peace sewn into fabric.

Her story proves that quiet beginnings can lead to meaningful impact—and that sometimes, the most powerful businesses are stitched together in the in-between moments of life.