AC Collins: Building Sisterhood from the Ground Up

Creating Space in the Darkest Moment

AC Collins didn’t set out to become a brand. She set out to find belonging. In one of the darkest seasons of her life, she felt the absence of spaces where she could be raw, unfiltered, and fully herself. Rather than continue searching, she created what she needed—and in doing so, opened the door for countless other women to walk through.

That vision became It’s Me I’m Her, a growing brand and community rooted in authenticity, support, and the unshakable belief that sisterhood should be safe, sacred, and real. “I needed real women who had me,” AC says. “Not performative support—but presence.”

Launched during a period of transition—shortly after being laid off from her corporate job in September 2024—AC leaned into her faith, her vision, and her severance to begin building what would become a movement and a mission.

From Fear to Faith

Like many entrepreneurs, AC’s biggest hurdle was fear. “When you have big ideas but only you can see them, it’s scary,” she says. But AC stepped out on faith, trusting God’s timing instead of her own.

She used her project management background to piece together the business infrastructure, combining strategy with divine alignment. Though fear still arises, she centers herself in prayer and continues to show up. “If I’m being honest,” she shares, “I still worry if folks will support. But I pray and keep working.”

Leadership as a Vibe

AC approaches leadership not with hierarchy, but with humanity. Her background in project management gave her the structure, but her spirit gave her purpose. “We’re all a valuable piece to the bigger picture,” she says.

She fosters a team culture rooted in inclusion and freedom. “I’m a vibe,” she laughs, “and I want others to feel like they can be, too.” That energy drives the cohesion and creativity behind It’s Me I’m Her, making it not just a brand—but a living, breathing community.

The Power of Sisterhood

At the core of AC’s journey is sisterhood. The brand is built on the idea that no woman should feel alone. That belief is mirrored in the mentorship she received from her friend Alisha—a strategist and soul sister who helped AC think bigger and plan smarter.

“I prayed for her,” AC says. “She believes in my hype, pushes me, and walks this journey with me.” AC also honors her mother, calling her “the dopest human ever.” Together, these relationships serve as personal and professional anchors.

Balancing the Brand and the Babies

Running a business while honoring family is no easy feat, but AC makes it work through structure and intention. “I set hours for work and make space for my family outside of those hours,” she says.

While boundaries occasionally blur, her priority remains clear: “Keeping my family at the center grounds me. This brand is part of me, but it’s not all of me.”

A Brand Rooted in Culture and Community

It’s Me I’m Her isn’t just a name—it’s a declaration. And AC is building it into a cultural force. The brand hosts events, builds connection, and uplifts Black women across generations.

What makes it innovative is its structure—adding new team members with specialized skills in marketing, partnerships, and operations. From sponsorship development to large-scale event planning, AC’s team is taking the vision global. “We’re evolving,” she says. “We’re scaling, but still rooted.”

The Message Is the Mission

As a Black woman, AC is deeply intentional about accessibility. “I never want to be so big I’m unreachable,” she says. Her story—raised by a single mom, navigating hardship, and still standing—is the foundation of her movement.

“I’m not rich. I’ve been broken. And I’m here,” she says. “That’s the message: we triumph. And that’s it.”

Looking to the Future

Over the next five years, AC envisions It’s Me I’m Her as a major global brand. She plans to host events in every major city, expand into a fully staffed digital network, and become a cultural hub for Black women.

“We’ll be the it brand for all things Black women,” she says. “Our hands will be deep in our culture, and our community will feel it.”

Advice to Black Women Starting Out

For young Black women considering entrepreneurship, AC’s message is simple but urgent: “Go for it. Don’t wait for perfect timing. Don’t wait for everyone to get it. Write it down, plan it out, and move.”

Her story is proof that resilience is a blueprint. “God placed the vision in you for a reason,” she says. “And as long as you’re willing to show up for it, it will happen.”

Because God said so. And so it is.